Global Head of Marketing Partnerships at IG Group Aneira Henery-Morley sat with us to discuss working with impact.com. As the customer journey and the macroeconomic landscape continues to evolve, IG Group was looking for ways to improve. And with impact.com and Silverbean, they did just that.
In this video, Aneira tells us how their new end-to-end partnership platform:
- Has reduced admin tasks by 70%
- Freed up time to discover new partnerships, optimize existing ones, and diversify their publisher mix
- Grow its publisher network by 158%
- Onboard the right partners at the right price
Watch the video to learn more
