When brands first hear about Minty, many assume it’s a retargeting replacement. It isn’t and that distinction matters.
Minty is a full-funnel conversion optimization engine built on a vision of proactive commerce: the idea that revenue opportunities exist at every stage of the shopper journey, not just at the bottom of the funnel. Its four products work together to cover the entire arc. Minty Recover reaches high-intent anonymous visitors brands can’t see through existing tools, Minty Prevent captures shoppers on the way out while growing first-party data and CRM lists, Minty Promote syndicates AI-powered offers across major large language models, and Minty4Shoppers drives brand awareness and cashback directly to consumers at minty.com.
None of this requires brands to swap out what’s already working. Minty integrates with existing ESPs, layers on top of current retargeting, and activates cleanly within impact.com, delivering incremental revenue and new customer acquisition without a single workflow disruption.
Key insights:
- Four products, one journey. Recover, Prevent, Promote, and Minty4Shoppers each target a distinct stage of the shopper funnel. Giving brands coverage from anonymous first visit to post-purchase loyalty without stitching together separate tools.
- Minty is additive, not disruptive. It doesn’t replace retargeting or ESP email flows — it integrates with them, layering incremental performance on top of everything brands are already running.
- AI syndication is now a commerce channel. Minty Promote places offers directly within major large language models, opening a net-new discovery surface most brands aren’t yet capitalizing on.
