Want to know a secret? Paid search has been overtaken! It’s true. For some organizations, partnerships have grown to the point where they are a bigger growth driver than paid search. According to Wolfgang Digital’s 2019 KPI report, the average business generates 18% of its revenue from paid search. High-maturity partnership programs contribute 28% of overall company revenues, while low-maturity programs contribute 18%, according to Forrester Consulting.
