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Ben Harms featured on the partnership economy podcast
Podcast

S06 | E8 – Building authentic connections in the age of human-powered marketing

 Podcast promotional image featuring the title "The Advocacy Channel," highlighting Season 2, Episode 8 with guest Yulia Shilkina.
Podcast

S02 | E08 – Breaking Marketing Silos with Yulia Shilkina

 Four friends sit atop a green hillside, gazing at the distant landscape under a cloudy sky, enjoying a moment of connection and nature.
Video

How regional brands cut CAC 40% with partnership marketing

 A diverse group of professionals engage in a brainstorming session, surrounded by colorful sticky notes and a laptop on the table.
Video

How Semrush transformed their affiliate program and scaled partner relationships with impact.com

 Two females lying down in tall grass
eBook

Advertising is dead: Partnerships are the new currency of consumer trust

 A group of six people engaged in a video call discussion in a bright, modern meeting room, with laptops and tablets on the table.
Blog

From affiliate to creator: How Vistaprint built a hybrid partnership program that drives revenue and brand awareness
Logo for Advertising Week featuring a colorful circular design with a stylized face and the text "ADVERTISINGWEEK" in bold letters.
Byline and article

Marketers Face a Perfect Storm in Today’s Uncertain Economy
StreetFight article by David A Yovanno
Byline and article

The Rise of Partner-Led Marketing

 Two happy golden retrievers lying in a green meadow, surrounded by grass and wildflowers, enjoying a sunny day together.
Video

How BARK transformed its affiliate program to capture the magic of monthly pet joy
The image displays the word "Yamazaki" in a sleek, modern grey font on a black background.
Case study

15X

affiliate ROI
Logo of Direct Asia Insurance featuring bold, modern text in gray and black on a bright yellow circle background.
Case study

50%

boost in sales
Case study

23%

growth
Blog

Affiliate marketing in Canada for 2025: Expert insights for U.S. brands expanding globally

 Open book with sunglasses on a cozy table, next to a takeaway coffee cup, set against a textured neutral background.
eBook

Ultimate guide to influencer marketing
Logo of Apollo, a company known for its diverse range of innovative products and solutions.
Case study

+36%

of program revenue from new partners
Coda Payments logo displayed on a transparent background in PNG format, showcasing the brand's identity.
Case study

22X

active partner growth in eight months

Marketing Mag
Byline and article

Caught between clicks and caution: The marketer’s trust dilemma

 value driven consumers
Blog

Brand partnerships guide: 6 types, benefits, and how to find partners
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