FREE COURSE
Engage: Affiliate & Partnerships Industry Training for Partners – Free Course
Affiliate program contract secured! Yay! So… what now? Enroll here to learn about partners’ next steps for engaging with their brands in their partnership.
Who is this for?
Affiliate marketers
Who are new to the industry and want to develop skills in this field.
Individuals
Who would like to learn more about one of the most cost-effective digital marketing channels available.
Program managers
Who would like to have a strong understanding of the basics of affiliate marketing and level up from there.
Affiliate managers
Who need help with affiliate marketing industry best practices, worksheets, templates, and tracking documents to successfully manage their program.
What you'll learn?
Course Overview
In this course, you will learn what to do after you’ve joined a brand’s affiliate program. While securing a contract is a huge victory in itself, there is still more to do to kick off your partnership in the most successful way possible. Here, PXA’s own Laura Press, Head of Affiliate and Partnerships Education for Publishers, as well as special guest Michelle Morgan, Senior Director of Publisher Development from Acceleration Partners, will lead you through the Engage phase of the Partnership Life Cycle.
By the end of this course, you will be able to:
- Explain your business model to brands and how you are driving traffic.
- Determine how to conduct a call with your partnered brand.
- Use your soft skills to enhance your relationship with your partnered brand.
Course curriculum
Meet Laura Press, Head of Affiliate and Partnerships Education for Publishers, as well as special guest Michelle Morgan, Senior Director of Publisher Development from Acceleration Partners. Together, they will reveal to you the best ways to navigate the "Engage" stage of the partnership lifecycle.
Enroll now In this lesson, we discuss what you need to to prepare before your first call with your partnered brand or agency.
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In this lesson, we cover some basics of running a call with your partnered brand or agency. From preparing an agenda to agreeing on partnership goals, we have it covered.
Enroll now In this lesson, we discuss the soft skills that you will need to employ to get the most out of your new partnership.
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