Free Course

Reporting and Measuring Influencer Programs Course

Recent advancements in tech have been a game changer for tracking metrics for influencer marketing campaigns, down to the tiniest detail. Take advantage of them! You’ll learn how to in this course.

Who is this for?

Affiliate marketers

Who want to learn skills to help them be more effective in their roles.

Partnership leaders

Who would like to better support the teams that they manage.

Affiliate managers

Who want to stay organized and increase their efficiency.

What you'll learn?

Course overview

Just like any other marketing campaign, you’ll want to understand the reporting and performance of your influencer partnerships so you know whether or not you should invest again! In this course, you’ll learn how to leverage technology to measure and report on the goals and KPIs you set before your campaign launched.

By the end of this course, you will be able to:

  • Assess competitor affiliate programs.
  • Align affiliate marketing goals with company goals.
  • Discern between various acquisition channels and payment methods.
  • Determine which influencer partnerships are worthwhile investing by analyzing the influencer’s performance.
  • Complete a competitor analysis of their affiliate programs and set a baseline commission rate.
Course details
Start Learning Now

Course curriculum

Lesson 1
Important Metrics
Laura Press
Head of Affiliate u0026 Partnership Education at PXA

We have discussed how to align your influencer marketing goals with your overall company goals and choose KPIs. In this lesson, we will discuss how to calculate the formulas for these KPIs as well as the additional metrics you should consider when reviewing your program.

Start learning
Lesson 2
Influencer Wrap Up
Coady Joy
Head of Affiliate u0026 Partnership Education at PXA
Coady Joy

With an understanding of the metrics we need and the formulas to apply, we will discuss asking influencers for their metrics, the wrap up process and how to make the process as efficient as possible.

Start learning
Lesson 3
Analyzing Performance
Laura Press
Head of Affiliate u0026 Partnership Education at PXA

In this lesson, we will cover the three components of analyzing an influencer marketing campaign: understanding performance averages, identifying anomalies, and then using this data to tell a story. You will also want to create a program recap to share with your team. Will discuss what to include in this recap.

Start learning
Lesson 4
Next Steps
Coady Joy
Head of Affiliate u0026 Partnership Education at PXA
Coady Joy

In this lesson, we will discuss what to do after you have parsed the learnings from your program. We will discuss some aspects to consider based on your results including the budget, cast, timing, and insights.

Start learning