Free Course

Optimize impact.com Product Training – Associate

Enroll in this course for details about using impact.com’s Optimize feature to enhance future decision-making. You’ll learn how to track partners, evaluate their value, forecast program performance, and tons of other cool tricks.


Who is this for?


What you'll learn?

Course overview

This course is about the Optimize feature of the impact.com platform. The goal of the Optimize phase of the Partnerships Life Cycle, and impact.com’s corresponding suite, is to use reports to gain a vivid understanding of a brand’s program, and then use those insights to improve the operations of the partnership channel. 

By the end of this course, you will be able to: 

  • Determine the health of a brand’s program by various performance metrics.
  • Inspect the value of specific partners in a brand’s program.
  • Analyze audience behavior for a brand’s partner program.
  • Determine conversion paths to create more productive partnerships.
Course details
14
Lessons
14
Videos
0
Quizzes
29
Min
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Course curriculum

Lesson 1
Performance Reports
2min
Instructor

Let's look at the Performance Reports that will help you analyze the performance of any program by various metrics.

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Lesson 2
Listing Reports
1min
Instructor

Here, we have a look at the Listing Report so that you can have a breakdown of each metric by ad ID.

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Lesson 3
Drilldown Reports
2min
Instructor

This reports gives you an overview of performance by channel. Let's have a quick look!

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Lesson 4
Admin Reports
1min
Instructor

Let's have a quick look into Admin Reports so that you can have a look at the history of impact.com users who have logged into the platform and have insight into reports that have been run.

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Lesson 5
Compliance Reports
1min
Instructor

Here, we have a quick look at Compliance Reports that provide insights into any violations within a partner marketing program.

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Lesson 6
Other Reports
1min
Instructor

Let's have a quick look at what else is in store!

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Lesson 7
Optimize Reports Introduction
1min
Instructor

Let's have an introductory look into the Optimize suite.

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Lesson 8
Participation Value
4min
Instructor

Here, we look at the Contribution Report. This is useful if you want to measure the value that partners, channels, ads, or groups are driving.

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Lesson 9
Payout Reports
2min
Instructor

Here we have a look at the Crediting Concerns Report that is of great value when optimizing payouts based on the value that a partner, group, or channel is driving.

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Lesson 10
Audience Reports
6min
Instructor

Here we have a look at the various Audience Reports: Customer Value, Behavior, and Cross Device.

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Lesson 11
Funnel Reports
3min
Instructor

The Funnel Reports collection includes the Top Paths and Events Funnel reports. Let's have a look!

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Lesson 12
Forecast Reports
2min
Instructor

In this collection of reports, we look at reports by Partner and reports by Anomaly Detection.

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Lesson 13
Benchmark Reports
2min
Instructor

This report provides you with an Overview, Partner Analysis, and Recommendations that enable you to benchmark your brands against other brands in the industry.

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Lesson 14
Settings
1min
Instructor

Here we have a look at the elements that you can add and track on impact.com

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