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Podcast episode cover featuring 'The Advocacy Channel,' Season 2, Episode 9, with guest Ashley Stead on a gradient background.
Podcast

S02 | E09 – Product-Led Advocacy with Ashley Stead
Blog

2025 Black Friday consumer report: How brands can prepare for Holiday shopping

 Podcast promotional image featuring the title "The Advocacy Channel," highlighting Season 2, Episode 8 with guest Yulia Shilkina.
Podcast

S02 | E08 – Breaking Marketing Silos with Yulia Shilkina

 Graphic design promoting the podcast “The Advocacy Channel,” featuring Season 2, Episode 7 with Andrew Noonan.
Podcast

S02 | E07 – Air Canada Aeroplan Insights with Andrew Noonan

 Graphic promoting "The Advocacy Channel" podcast featuring Season 2, Episode 6 with guest Katlin Hess. Colorful gradient background.
Podcast

S02 | E06 – Customer Feedback as Business Driver with Katlin Hess, Director of Customer Marketing at G2

 A group of three people engaged in discussion outdoors, holding documents and a tablet, against an urban backdrop.
Blog

The three dimensions of partnership marketing: PartnerCentric’s blueprint for combining affiliates, creators, and advocates

 A person wearing headphones sits in front of a computer, hands clasped thoughtfully, in a bright, modern workspace.
Blog

The complete guide to referral links: How to use URLs to substantially drive ROI and engagement 

 A woman in a green shirt holds a credit card, focused on her laptop in a cozy room with plants and natural light.
Blog

From click to cart: 6 ways to create a full-funnel referral program for retail

 Two professionals engage in a discussion by a large window, overlooking a cityscape, with one holding a laptop.
Blog

Referral tracking: How to measure and optimize your word-of-mouth campaign in 2025
Blog

Referral marketing ideas from 5 successful brands: Promotion tactics that drive engagement in 2025

 A modern residential building with white facades, a striking red section, and yellow balconies against a clear blue sky.
Blog

Building a customer advocacy program: 4 proven strategies to increase LTV by 5 percent

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Blog

The referral effect: 6 reasons your business needs a referral marketing program 

 Three people are engaged in conversation around a wooden table, each holding a coffee cup in a modern, well-lit room.
Blog

Word-of-mouth marketing for retail: 5 powerful strategies [complete guide]

 Podcast promotional image featuring "The Advocacy Channel," highlighting Season 2, Episode 5 with guest Brian Jambor.
Podcast

S02 | E05 –Launching and Scaling Global Advocacy Programs with Brian Jambor

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Blog

How referral marketing tools can transform your business [+tips for choosing revenue-driving software] 

 Aerial view of a diverse group of people in a meeting, seated around a lengthy table with laptops, notebooks, and stationery visible.
Blog

How to create a high-converting SaaS referral program [guide + examples]

 Cover art for "The Advocacy Channel" podcast featuring David A. Yovanno, Season 2, Episode 4. Colorful gradient background.
Podcast

S02 | E04 – The Future of Trust-Based Marketing with Dave Yovanno

 Overhead view of a busy workspace with hands holding devices, coffee, documents, and a laptop on a wooden table.
Blog

How to design better referral rewards: The research-backed case for recipient incentives
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