In 2024, community-based marketing reshaped the industry, with social commerce and partnerships driving authentic growth. Consumers now lead the conversation, making trusted connections through creators, publishers, and peers essential for building loyalty and driving success.

In this year’s Momentum video, impact.com CEO David A. Yovanno highlights the company’s progress and introduces new product features, integrations, and thought leadership. As we look ahead to 2025, this community-first approach is setting the stage for lasting growth in the partnership economy. Watch the video to learn more.