THE INCREMENTALITY PLAYBOOK
Prove your affiliate revenue's true impact
The data-driven guide to partnership measurement: Discover how a leading brand increased revenue by 50% MoM by tapping into underutilized partnerships

Download the playbook
Stop measuring affiliate success like paid search—it's costing you. While paid search can be turned on and off for measurement, affiliate links continue driving value long after publication
Traditional measurement misses this fundamental difference—and it’s leaving money on the table.

Modern brands are abandoning paid search measurement models for frameworks built specifically for partnership marketing. Their data reveals a surprising truth:
Affiliate programs drive far more revenue than traditional analytics show. Here’s what marketing leaders measure instead:
- True incrementality (sales that would disappear without affiliate partnerships)
- Partner influence across the full customer journey, not just last-click
- Hidden revenue from content that drives value months or years after publication
- The gap between credited conversions and total partner-influenced revenue

Inside the measurement strategies of today's most innovative affiliate programs
We interviewed marketing leaders from Zenni Optical, fuboTV, Brand Collective, and other innovative brands to uncover the real challenges of affiliate measurement. Their insights reveal critical blind spots in your current measurement approach:
- How legacy attribution models undervalue content partnerships that drive long-term revenue
- The hidden cost of applying paid search metrics to partnership programs
- How brands are transforming their measurement approach to defend and grow budgets

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5 brands with proven incremental growth strategies

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How Furthr x Pokitpal drive incrementality for brands through card-linked offer partnerships

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3 reasons why measuring partner and channel incrementality benefits your brand

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Incrementality 101: Understanding incrementality to optimize affiliate partnerships

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How to measure your affiliate or partnership program incrementality

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