The lines between affiliate and influencer marketing are increasingly blurring. While influencers are excellent at awareness and creating user-generated content (UGC), affiliates help consumers convert with tactics like coupon codes. Here’s a tip: leveraging both can help you target the full marketing funnel.

In this webinar, impact.com’s CMO Cristy Garcia talks about this convergence with Whitney Niesz, Sr. Global Affiliate and Influencer Marketing Lead for Amazon Music, and Jenn Betz, VP of Affiliates, Influencers & Partnerships for Resident Home.

In this webinar, you’ll discover:

• The nature and benefits of affiliate and influencer marketing: Learn how these two marketing strategies differ, their unique strengths, and how they can complement each other when used correctly.
• The convergence of affiliate and influencer marketing: Uncover the reasons behind this trend and how it can benefit your business.
• Practical strategies for integrating affiliate and influencer marketing: Get actionable tips and techniques on how to blend these strategies into your marketing plan.
• The power of using automation and technology to manage partnerships: Partnership management platforms like impact.com can automate processes like briefing influencers and affiliates, payouts, performance tracking, and more.