Webinar: How to Leverage Affiliates and Influencers for Omnichannel Marketing
July 16, 2024 at 10 a.m. PT
Today, the most cutting-edge marketers are integrating their influencer and affiliate strategies into one holistic, full-funnel approach. A key ingredient for success in merging these programs is understanding how to meet consumers at the right place and time, throughout different phases of the funnel. And what better way to get in front of your potential customers than through the trusted influencers and affiliates they follow.
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In this webinar, we’ll explore:
Why an integrated influencer and affiliate program optimizes ROI and tracking capabilities
How to leverage your partners to amplify content across the funnel, various platforms and channels
Maximizing user-generated content (UGC) – how to discover it, produce it, and repurpose it for optimization
Tools, resources and technology to run a successful integrated program
SPEAKER
Suyog Karnawat
Product Lead of Merchant Vertical, YouTube Shopping
Suyog is a product leader at Google building the future of social commerce. He leads product development for YouTube Shopping’s merchant vertical, empowering brands to tap into trusted creators to drive sales and build lasting customer relationships with engaged audiences. He brings 10+ years of product experience from companies like Twitch and AWS.
SPEAKER
Andrew Franklin
Sr. Manager, Affiliate Marketing and PR, Shinola
With over seven years at Shinola, Andrew began as a store manager, eventually growing to spearhead the luxury brand’s influencer and affiliate marketing programs. With a strong background in retail, Andrew is perfectly positioned to lead this charge and to continue scaling this impactful program.
MODERATOR
Cristy Garcia
Chief Marketing Officer, impact.com
Cristy Ebert Garcia spearheads impact.com’s global marketing efforts including events, public relations and communications, demand generation, branding, website, design and social media.
Named by Business Insider as one of “The Most Important Marketing-Tech Executives,” a “Top 30 Changemaker” by Hello Partner, and “SaaS marketing leader of the year” by Appealie, Cristy leads an award-winning team of marketers.
