Webinar
Revealing true partner value: A new framework for affiliate incrementality
Date: Thursday, April 3rd at 10 a.m. PST
Book your spot
Traditional measurement models are failing affiliate partnerships.
While you can simply turn paid search on and off, affiliate content creates lasting value through customer education and brand awareness. Leading brands are discovering that outdated measurement approaches can hide millions of dollars in partnership impact.
Rethink how you measure success
In this exclusive webinar, expert panelists will explore the current transformation in affiliate measurement and share practical strategies to help you get more from your partnerships.
Why affiliate measurement demands a fundamentally different approach than other paid channels
How persistent partnership value creates unique measurement challenges
Real examples of brands uncovering hidden affiliate ROI through advanced measurement
Practical frameworks for measuring true partnership impact across the full customer journey
Technology requirements and testing methodologies for accurate measurement
Strategic recommendations for evolving beyond last-click attribution
Featured speakers
MODERATOR
Todd is Cofounder and Vice President, Strategic Initiatives, of impact.com. He has been instrumental in forging and managing relationships with many of the company’s flagship advertisers, agencies, and media partners. Todd evangelizes a multichannel approach to the performance model. Todd previously was VP, Business Development, at Digital River’s affiliate network, OneNetworkDirect, where he guided strategic initiatives and industry relations. In the late ’90s, he helped birth the modern affiliate marketing industry as Cofounder and VP, Business Development, of Commission Junction. Todd won the 2007 Affiliate Marketing Legend award.
PANELIST
Cricket has been at Patagonia for over five years — starting out in retail sales, she now leads the affiliate channel at the household-name-brand. She has built and molded Patagonia’s affiliate strategy to tell the brand story and amplify Patagonia’s mission. Where most brands leverage partnerships for bottom-funnel results, like sales, under Cricket’s leadership Patagonia has uncovered another key area of opportunity stemming from affiliate partnerships. Previously, Cricket has specialized in ecommerce marketing roles as well.
PANELIST
Kayla Castro leads the Affiliates and Partnerships channel at Zenni, one of the world’s leading e-commerce eyewear brands.
Kayla has been building and growing affiliate programs for entrepreneurial brands and venture-funded start-ups since 2017. While the bulk of her expertise lies in redesigning affiliate content strategies and fostering programs to grow incrementally, she also has a growing and proven track record in building non-traditional partnership models and promoting cross functional collaborations.
Her favorite part about leading the affiliate channel internally for a brand? Changing minds across the organization about what ‘affiliate’ means and what a brand is capable of achieving through the channel.