Webinar
The power of technology in influencer marketing: tools, tips, and best practices
Thursday, 3 October, 2024 at 12pm BST / 1pm CEST
Technology has bountiful benefits in influencer marketing, from wading through the creator sea on your behalf to find that perfect fit for your brand, to optimising communications. But the impact of these benefits can vary from business to business and programme to programme.
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What to expect
During this 40-minute webinar, three experts from the world of influencer marketing will explore a variety of different technologies available in the influencer ecosystem and how to extract the best from these.
SPEAKER
Lydia Perrin
Affiliate Specialist at B&Q
Lydia has over 5 years of experience in the industry, originally starting her career in the house building sector and then joining B&Q 2 years ago. Lydia manages the day-to-day running of the Affiliate channel across B&Q UK, IE & TradePoint, and the Creator platform, where she oversees the briefing and content production of all creator content for B&Q.
SPEAKER
Julia Salume
Global Influencer Team Lead at Moburst
Julia was doing influencer marketing before it was cool. A former digital nomad with a penchant for colourful drinks and sunny locations, Julia started her career in social media over a decade ago. Since then, she’s travelled the world and become a bona fide influencer whisperer.
SPEAKER
San Sareen
RVP, Influencers and Creators, EMEA at impact.com
As the Regional Vice President for Influencers & Creators in EMEA, impact.com’s Sanchit Sareen helps creators and customers bring inspiring influencer partnerships to life. Under his business leadership, impact.com for influencers and creators is emerging as the leading influencer partnership solution. With nearly a decade in SaaS and digital marketing, San has established himself as the EMEA specialist for all things related to influencer-focused technology. He has been selected twice to serve on the judging panel of the Effective Mobile Marketing Awards in the UK and has been a keynote speaker at the Influencer Marketing Show in London.
