The first role leverages another brand's audience to drive sales and acquire new customers
In the partnerships ecosystem, brands can play
(at least) two roles
You give your customers a better experience and
You've just created happier customers, a stickier user experience,
you get a payout for each new customer you refer
and an additional stream of revenue!
WHAT IS THE
In truth, every company can work both sides of the
partnership — inbound and outbound, keeping a continuous
cycle of referrals and commerce going.
A THRIVING PARTNERSHIP
A group of partnership "organisms" interacting in an enviroment for mutual success.
The other monetizes its existing audience through outbound referrals
Here’s the thing — when you rethink your role in the partnership ecosystem, you can tap into a
You're an enterprise with a partnerships program.
How, you ask?
But you have another powerful asset:
How is that an asset?
Nothing fishy here
There really is so much more
you can get from partnerships because of your audience.
You may be thinking, why would I refer my audience to other brands?
Won’t that hurt my business?
What do you get from outbound referrals?
When you partner with other brands, you can benefit from your name being associated with theirs. These positive associations increase your brand equity
Add value to your customers lives with easy access to complementary products and services — the more value you give them, the more loyalty they give you
When you refer traffic
to other brands, you’ll receive revenue in the form of a commission, which can be reinvested back into your partnership program
Contact a growth technologist to learn more at email@example.com
Want to thrive in the parterships ecosystem?
So not only can you accept inbound referrals from partners — you can make outbound referrals too!
Think about noncompeting, complementary companies —
they would love to partner with you and share your audiences.
You can refer your audience to their company.
blue ocean of opportunity
In your partnerships, you're used to thinking of your product
as your only asset.
And your partnerships? Partners refer you business, you fulfill their referrals' purchases,
Your audiences mean you also have unique traffic and a buildup of trust with consumers.