How’s your partnership fitness?
Follow the lead of high-maturity companies
Partnership leaders mix things up a little
Diverse partnership programs deliver better results
See how you stack up
Average partner mix by maturity
What's the partnership mix for different
industries?
Average partner mix by segment
Faster revenue growth than less
mature companies.
Stronger business metrics that exceed
stakeholder expectations.
High maturity
Travel and hospitality
Financial services
Consumer software
Retail
Traditional affiliates
Nontraditional affiliates / ambassadors
Strategic partnerships
Media houses
Retailers / resellers / VARs
Service providers / MSPs / integrators
Influencers
Dealers / agents
26%
5%
10%
11%
11%
23%
10%
6%
7%
7%
40%
4%
16%
15%
4%
8%
8%
7%
35%
8%
6%
9%
10%
17%
5%
32%
8%
15%
7%
6%
15%
11%
18%
7%
22%
9%
9%
11%
15%
9%
Reach out to an Impact
growth technologist at
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Find out more on how to make your partnerships fit — read this research:
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Dealers / agents
Influencers
Service providers / MSPs / integrators
Retailers / resellers / VARs
Media houses
Nontraditional affiliates / ambassadors
Strategic partnerships
Traditional affiliates
Need a personal trainer to get your partnerships in shape? Work out with a partnerships powerlifter by emailing grow@impact.com.
Dealers / agents
Strategic partnerships
Influencers
Retailers / resellers / VARs
Traditional affiliates
Media houses
Service providers / MSPs / integrators
Nontraditional affiliates / ambassadors
3%
Service providers / MSPs / integrators
7%
Retailers / resellers / VARs
7%
Dealers / agents
5%
Strategic partnerships
14%
Nontraditional affiliates / ambassadors
12%
Influencers
8%
Media houses
44%
Traditional affiliates
Low maturity
Traditional affiliates
Media houses
Influencers
Nontraditional affiliates / ambassadors
Strategic partnerships
Dealers / agents
Retailers / resellers / VARs
Service providers / MSPs / integrators
Traditional affiliates
Media houses
Influencers
Nontraditional affiliates / ambassadors
Strategic partnerships
Dealers / agents
Retailers / resellers / VARs
Service providers / MSPs / integrators
Traditional affiliates
Media houses
Influencers
Nontraditional affiliates / ambassadors
Strategic partnerships
Dealers / agents
Retailers / resellers / VARs
Service providers / MSPs / integrators
Traditional affiliates
Media houses
Influencers
Nontraditional affiliates / ambassadors
Strategic partnerships
Dealers / agents
Retailers / resellers / VARs
Service providers / MSPs / integrators
Faster revenue growth
than less mature
companies.
Dealers / agents
Service providers / MSPs / integrators
Retailers / resellers / VARs
Nontraditional affiliates / ambassadors
Influencers
Strategic partnerships
Media houses
Traditional affiliates
Retail wins that race!
Which industry has the most diverse mix of partnerships?
Ultimate partnership fitness awaits — tweak your program and build real partnership muscle
Dealers / agents
Influencers
Service providers / MSPs / integrators
Retailers / resellers / VARs
Media houses
Nontraditional affiliates / ambassadors
Strategic partnerships
Traditional affiliates
Average partner mix by segment
Partnership leaders mix things
up a little
Retail wins that race!
How's the partnership mix for
different industries stack up?
Dealers / agents
Service providers / MSPs / integrators
Retailers / resellers / VARs
Nontraditional affiliates / ambassadors
Influencers
Strategic partnerships
Media houses
Traditional affiliates
Which industry has the most
diverse mix of partnerships?
