for mobile marketers
Why a unified customer experience is key to partnership success
Meet Darwin’s finches
Each one’s BEAK was perfectly suited to eat different food
Mobile web and mobile apps evolved to
suit different goals
Why are these different adaptations a problem for mobile partnerships?
web for conversions
The frustration of the two marketers' dueling goals can be costly
of customers abandon their purchase after a bad experience
never return to their purchase
of brands lost revenue by not routing users to the mobile app
Unify the journey with
TrueLink: A partnership built
Deep link app
A new way for customers to experience your partnership
Results from a sleek user experience?
Want to find out how to streamline your mobile partnerships so that even Darwin would declare
you the fittest?
Drop us a line at firstname.lastname@example.org
d e e p l i n k i n g
and happy customers
Marketers have specialized too
They end up giving the customer a fragmented experience
Digital marketers have evolved to focus on conversions and revenue, while mobile marketers have evolved to
focus on installs.
apps for installs
You do a search for denim jackets from the retailer you have in mind using your mobile phone, clicking through to the retailer’s app from the search results.
You find a jacket you love and choose the perfect fade and size, adding it to your shopping bag.
This is where you probably say “forget it.” The effort is just too great, and everyone loses.
But wait… where’s the jacket you just put in your cart on the retailer’s app? Because you were routed to the retailer’s mobile site rather than the app where you started, you have to go through the full search process once again.
You decide to open up your favorite cashback app to search for deals. You find one for the retailer, so you click on that discount offer through the app and are brought to the retailer’s website.
For example: You want a denim jacket, and you find one. But you also want a discount, so you go to your deal app. But when you go to your retailer's basket from the deal app, your denim jacket isn’t there. So you have to start the search again. Not easy — fragmented.
Here's deep linking in action:
You are listening to your favorite band and you want to buy concert tickets. You go from your music app directly to the ticketing app. But you also want a discount code. You find the code, and click through to purchase tickets. Guess what? Your tickets are still in your basket and your discount applied because the music and discount apps are deep linked to the music app. Easy!