Strategies for overcoming objections and increasing your influence
It’s now a $16B industry encompassing dozens of diverse partnership types that drive incredible business growth.
Is your career
Partnerships
are
soaring
soaring with it?
So, how do you make your value shine?
Five steps to creating new opportunities in the partnership economy
Let's get you promoted, shall we?
Today’s partnerships include influencers, bloggers, mass media publishers, strategic business partners, mobile apps, affiliates of all kinds, and more.
STEP
1
Know theecosystem
Don't limit yourself to "affiliate"— embrace the diversity and potential of running a "partnerships program."
Rebrand your role
STEP
2
Research their challenges, potential objections, and how you and partnerships can bring them value.
Identify stakeholders
STEP
3
Social media: Absorb their micro-influencers
Personalize your pitch
STEP
Your boss:Forecast incremental revenue
Bizdev: Present yourself as extra bandwidth
Finance: Have a plan for commission payments
4
Beat the drum!
STEP
5
Build awarenessof the industry (and your program) to the organization.
Continuously updateyour team with progress reports and...