28%
the external websites
bloggers
and other influencers
1
Customer clicks a link on an affiliate’s website.
1
That click of a referral link on the affiliate’s website or social media sends a customer right to your website.
2
The customer’s clickthrough has a tracking link when it lands on your website.
2
This sends the customer directly to a specific page on your website—usually a specific product page.
3
Customer makes a purchase on your website.
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That trust a consumer has for that affiliate makes the consumer more inclined to convert.
purchase
subscription
booking
inquiry
download
4
The affiliate gets paid a commission
Based on the terms in the contract, the affiliate will get paid for the steps to conversion they contributed to, whether that’s a newsletter signup or a purchase.
4
Affiliate tools and automation technology allow you to track a customer’s journey to conversion to compensate affiliates based on their specific contribution.
5
The technology platform records details of the clicks and ultimate transaction
5
Robust tracking gives you richer reporting data that enables you to fine-tune and improve your affiliate program.
5
To get the most holistic view of the consumer journey, track every step from that first click-through from an affiliate website all the way up to conversion.
6
The purchase is confirmed as a valid sale
6
The data collected can help you better understand each customer’s journey and how the affiliate contributed
6
1
2
Performance reporting keeps track of day-to-day operations.
Insights reporting is used for long-term analysis of your partnerships program.
6
lets you see how each partner contributes to the sale.
When you know which partners drive high-intent and click-to-purchase traffic, you can hone your affiliate program for success.