How an affiliate partnership program works

From first-click to payout

Partnerships  can boost revenue by

28%

or more according to  Forrester research.

But how do you get these kinds of results?

First, what are affiliates?

Affiliates are...

the external websites

bloggers

and other influencers

who earn a commission by driving customers into your sales funnel.

So, how does the affiliate process work?

Arrow

STEP

1

Referral

Customer clicks a link on an affiliate’s website.

Arrow

STEP

1

That click of a referral link on the affiliate’s website or social media sends a customer right to your website.

Arrow

STEP

2

Brand's website

The customer’s clickthrough has a tracking link when it lands on your website. 

Arrow

STEP

2

This sends the customer directly  to a specific page on your  website—usually a specific  product page.

Arrow

STEP

3

Conversion!

Customer makes a purchase on your website.

Yes, we can pause and do the Conversion Dance!

The brand pays  the affiliate for driving  that purchase!

But hold on... There's more cool stuff  to learn here.

let's move on >

Remember where this started, with  an affiliate?

That trust a consumer has for that affiliate makes the consumer more inclined  to convert.

A conversion  event could  be a...

purchase

subscription

booking

inquiry

download

Arrow

STEP

4

Payout

The affiliate gets paid a commission

Based on the terms in the contract, the affiliate will  get paid for the steps to conversion they contributed  to, whether that’s a  newsletter signup or a  purchase.

Arrow

STEP

4

Tools & Automation

Affiliate tools and automation technology allow you to track  a customer’s journey to conversion to compensate affiliates based on their specific contribution.

Arrow

STEP

5

Tracking

The technology platform records details of the clicks and ultimate transaction

Arrow

STEP

5

Tracking

Robust tracking gives you richer reporting data that enables you to fine-tune and improve your affiliate program.

Arrow

STEP

5

To get the most holistic view  of the consumer journey,  track every step from that first click-through from an affiliate website all the way up to conversion.

Arrow

STEP

6

Reporting

The purchase is confirmed  as a valid sale

Arrow

STEP

6

The data collected can help you better understand each customer’s journey and how the affiliate contributed 

but...

only when you have the right tracking and reporting platform.

Arrow

STEP

6

1

2

Reporting comes in  two formats:

Performance reporting keeps track of day-to-day operations.

Insights reporting is used for long-term analysis of your partnerships program.

Arrow

STEP

6

Reporting...

lets you see how each partner contributes to the sale.

When you know which  partners drive high-intent and click-to-purchase traffic,  you can hone your affiliate program for success. 

Every step of the affiliate marketing process...

builds a mutually beneficial relationship that encourages  your partners to grow your business.

Download this ebook for an  in-depth look or reach out at grow@impact.com.

Want to learn more?