the external websites
and other influencers
Customer clicks a link on an affiliate’s website.
That click of a referral link on the affiliate’s website or social media sends a customer right to your website.
The customer’s clickthrough has a tracking link when it lands on your website.
This sends the customer directly to a specific page on your website—usually a specific product page.
Customer makes a purchase on your website.
let's move on >
That trust a consumer has for that affiliate makes the consumer more inclined to convert.
The affiliate gets paid a commission
Based on the terms in the contract, the affiliate will get paid for the steps to conversion they contributed to, whether that’s a newsletter signup or a purchase.
Affiliate tools and automation technology allow you to track a customer’s journey to conversion to compensate affiliates based on their specific contribution.
The technology platform records details of the clicks and ultimate transaction
Robust tracking gives you richer reporting data that enables you to fine-tune and improve your affiliate program.
To get the most holistic view of the consumer journey, track every step from that first click-through from an affiliate website all the way up to conversion.
The purchase is confirmed as a valid sale
The data collected can help you better understand each customer’s journey and how the affiliate contributed
Performance reporting keeps track of day-to-day operations.
Insights reporting is used for long-term analysis of your partnerships program.
lets you see how each partner contributes to the sale.
When you know which partners drive high-intent and click-to-purchase traffic, you can hone your affiliate program for success.