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Free course

What Types of Partnerships Exist & How Do I Choose Who to Work With

Affiliate marketing and partnerships are always evolving as new technology enables new and innovative partnership types. Foundational affiliate partners still represent the backbone of most affiliate marketing programs, but growth and emerging partnership models are providing new opportunities for brands to discover and develop relationships with individuals and companies who can help them to achieve their marketing and company goals. This course will teach you about various types of marketing partnerships, the benefits and drawbacks of each partnership type, and important factors to consider when recruiting partners to your program. This course is part of the Getting Started with Affiliate Marketing and Partnerships certification course, which you can complete for Certification in Affiliate Marketing and Partnerships.

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Who is this for?

Affiliate marketers

Who are new to the industry and want to develop skills in this field.

Affiliate marketing managers

Who are seeking to define the ideal partner mix to best achieve their marketing program goals.

Individuals

Who would like to understand the different types of affiliate marketing partnerships and the benefits and drawbacks of working with each partner type.


What you'll learn?

Course overview
  • Different types of affiliates and partnership models.
  • Important factors to consider when recruiting partners to your program.
  • Foundational, growth, and emerging affiliate partnership models as well as the benefits and drawbacks of each partnership type.
  • How best to work with each type of partner.
  • The ideal partnership mix to achieve your goals.
Course details
5
Lessons
5
Videos
5
Quizzes
70
Min
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Course curriculum

Lesson 1
Affiliate Marketing Partnership Types
5min
Adam Weiss
Instructor
Lesson description

Understanding different partnership types is crucial for recruiting the right partners for your affiliate marketing program. Learn about various partnership types as well as important partnership factors to consider when recruiting partners to your program.

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Lesson 2
Types of Foundational Affiliates
25min
Adam Weiss
Instructor
Lesson description

Foundational affiliates are often the backbone of a strong affiliate program. Learn more about five types of foundational affiliates as well as the benefits and drawbacks of working with each type of affiliate.

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Lesson 3
Affiliate Marketing Growth Partnership Types
15min
Adam Weiss
Instructor
Lesson description

Now that you have an understanding of the benefits and drawbacks of foundational affiliates, you will learn more about additional growth partnership types, and the benefits and drawbacks for each type of growth partnership.

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Lesson 4
Emerging Partnership Models
10min
Adam Weiss
Instructor
Lesson description

Affiliate marketing is an ever-evolving industry that is reflected by the new partnership models that continue to emerge. Learn about four emerging affiliate partnership models and the benefits and drawbacks of each one.

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Lesson 5
Defining Desired Partner Mix for Your Program
15min
Adam Weiss
Instructor
Lesson description

Now that you have learned about foundational, growth, and emerging partnership types, it is time to define the desired partner mix to best meet your affiliate and company goals.

Enroll now