Join impact.com's Referral Program! Get rewarded when your referrals become impact.com customers. Read more

Free course

Types of Affiliate Marketing Data and KPIs

One benefit of affiliate marketing is that you are able to easily pull and analyze data in order to understand performance and inform future program-related decisions. This course will teach you about different categories of key performance indicators (KPIs), various KPIs, and when to use them as well as the difference between volume-based and business-based KPIs. You will also learn about three different types of data granularity and reasons to use each one. This course is part of the Getting Started with Affiliate Marketing and Partnerships certification course, which you can complete for Certification in Affiliate Marketing and Partnerships.

Enroll now

Who is this for?

Affiliate marketers

Who are new to the industry and want to develop skills in this field.

Program managers

Who would like to better understand relevant key performance indicators and when to use them.

Individuals

Looking to understand the difference between volume-based and business-based KPIs.

Affiliate managers

Who would like to learn about different types of data granularity to better understand program performance and inform future decisions.


What you'll learn?

Course overview
  • Important key performance indicators that you can use to judge the performance of your affiliate marketing program.
  • Different categories of KPIs and when to use each category in your analysis.
  • The difference between volume-based and business-based KPIs.
  • Three different types of data granularity.
Course details
5
Lessons
5
Videos
2
Quizzes
30
Min
Enroll now

Course curriculum

Lesson 1
Affiliate Marketing KPIs
5min
Sarah Dayes
Instructor
Lesson description

This quick lesson will go over 3 different categories of affiliate marketing KPIs that can be used to measure the success of your affiliate marketing program. The three categories are: volume-based KPIs, business KPIs, and Program-Evaluation KPIs.

Enroll now
Lesson 2
Volume-Based KPIs
5min
Sarah Dayes
Instructor
Lesson description

This lesson will go into depth on volume-based KPIs that can be used to measure the success of your affiliate program from a volume standpoint.

Enroll now
Lesson 3
Business KPIs
5min
Sarah Dayes
Instructor
Lesson description

This lesson will go into depth on volume-based KPIs that can be used to measure the success of your affiliate program from a volume standpoint.

Enroll now
Lesson 4
Affiliate Marketing Program-Evaluation KPIs
10min
Sarah Dayes
Instructor
Lesson description

This lesson will go into depth on affiliate marketing program-evaluation KPIs that can be used to measure the success of your affiliate campaign from a program standpoint.

Enroll now
Lesson 5
Data Granularity (Program-Level Data, Dimensional Data, Transaction-Level Data)
5min
Sarah Dayes
Instructor
Lesson description

In this short lesson, you will learn about data granularity and different ways to approach program evaluation by looking at data on a program, dimensional, and transaction level.

Enroll now