Free course

Industry: Tracking

In this lesson, you’ll learn the basics of how tracking works. From there, you’ll move on to understanding the four core components of tracking: linking, click redirect, cookies, and data capture. Finally, being able to automate a system for reversals and action inquiries coming from partners is imperative to a brand’s success, so we’ll cover that in the final section of this lesson.

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Who is this for?

Affiliate marketers

Who want to learn skills to help them be more effective in their roles.

Partnership leaders

Who would like to better support the teams that they manage.

Affiliate managers

Who want to stay organized and increase their efficiency.

What you'll learn?

Course overview

Describe the basics of link tracking.
Identify the core components of tracking.
Explain the importance of frequently reviewing action inquiries, recognise the need for a reversal, and further describe the reversal process.