Free course

Industry: Optimize

Welcome to the Partnerships Experience Academy! Optimize is the sixth and final phase of the Partnership Lifecycle. Optimize is all about the continual optimization of partnerships by using advanced analytics to drive growth and increase efficiency.

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Who is this for?

Affiliate marketers

Who want to learn skills to help them be more effective in their roles.

Partnership leaders

Who would like to better support the teams that they manage.

Affiliate managers

Who want to stay organized and increase their efficiency.

What you'll learn?

Course overview
  • Analyze which key performance indicators will be important.
  • Describe the various levels of data granularity in a brand’s program.
  • Identify various methods of lift analysis to comprehend the impact of events such as media buys, seasonal periods, global events, and other events within the ecosystem.
  • Explain how brands can use reports to gain a deep understanding of their program.
  • Show how to use those insights to improve the operations of a brand’s own partnership channel for success.
Course details
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Course curriculum

Lesson 1
Lesson 2
Key Performance Indicators: KPI Categories
Lesson 3
Data Granularity: Data Granularity Types
Lesson 4
Analyzing Performance: The Three Stages
Lesson 5
Analyzing Performance: Scenarios for Analyzing Performance
Lesson 6
Analyzing Performance: Hitting Target Metrics
Lesson 7
Analyzing Performance: What Data Do I Need?
Lesson 8
Lift Analysis: Reasons for a Lift Analysis
Lesson 9
Lift Analysis: Lift Analysis Calculation
Lesson 10
Lift Analysis: Lift Analysis Examples
Lesson 11