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Free course

How to Recruit and Engage Affiliate Marketing Partners

With so many different types of affiliates and partnerships, it is important to work with the partners that best align with your program and company goals. This course will teach you how to effectively recruit channel partners. You will also learn how to build strong relationships with the affiliates and partners that you recruit, as well as how to negotiate contract terms that are mutually beneficial. This course is part of the Getting Started with Affiliate Marketing and Partnerships certification course, which you can complete for Certification in Affiliate Marketing and Partnerships.

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Who is this for?

Affiliate marketers

Who are new to the industry and want to develop skills in this field.

Individuals

Who want to understand how best to discover and connect with partners.

Affiliate managers

Who want to build strong relationships and grow with affiliates who align with their program and company goals.

Individuals

Who would like to strengthen their negotiation skills, especially pertaining to creating mutually beneficial affiliate marketing relationships.


What you'll learn?

Course overview
  • How to find, reach out to, and connect with partners utilizing affiliate network marketplaces, search engines, social media, and automation.
  • How to build strong relationships with partners and align goals to create mutual growth opportunities.
  • Negotiating contract terms and understanding the partner’s point of view.
  • Assigning contracts and groups to partners that you have successfully recruited and onboarded.
Course details
3
Lessons
3
Videos
3
Quizzes
45
Min
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Course curriculum

Lesson 1
Finding and Contacting New Affiliate Partners
10min
Brianne Schmidt
Instructor
Lesson description

Utilizing affiliate network marketplaces, search engines, social media, and automation are all great ways to discover partners. This lesson will teach you how to convince partners to work with you using tools including email outreach and program one-sheets.

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Lesson 2
Building Strong Affiliate Marketing Relationships
15min
Brianne Schmidt
Instructor
Lesson description

Now sure what to do next once you’ve heard back from partners via email? Learn how to structure an introductory call with partners once you’ve made initial contact. Learn to craft mutually beneficial goals and build strong relationships with partners so that you can grow together.

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Lesson 3
Affiliate Marketing Contracts, Negotiation, and Groups
20min
Brianne Schmidt
Instructor
Lesson description

Negotiation can be uncomfortable, but when done right, it will leave both sides feeling satisfied and in a position for mutual growth. This lesson will teach you the contract term negotiation process as well as how to assign contracts and groups to the partners that you have recruited and onboarded.

Enroll now