Free course

Industry: Engage – Media Buy Planning

In this course, you’ll discover what media buying primarily involves. You’ll learn that by simply adjusting your brand’s strategy can both optimize and maximize your ad campaign’s performance within budget.

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Who is this for?

Affiliate marketers

Who want to learn skills to help them be more effective in their roles.

Partnership leaders

Who would like to better support the teams that they manage.

Affiliate managers

Who want to stay organized and increase their efficiency.


What you'll learn?

Course overview
  • Explain what a media buy is, as well as the most common types of media buys.
  • Explore the five types of payments advertisers typically give publishers in exchange for placements.
  • Outline the media buy process in detail, which includes annual buys, seasonal buys, and remnant inventory.
  • Explain how to work internally to advocate for a budget for media buys.
Course details
5
Lessons
Videos
50
Min
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Course curriculum

Lesson 1
Media Buy Introduction and Basics
Lesson 2
Payment Methods
Lesson 3
The Media Buying Process
Lesson 4
Obtaining Internal Budget
Lesson 5
Recap