Free course

Industry: Engage

Welcome to the Partnerships Experience Academy! This is the fourth stage of the Partnerships Lifecycle learning path. This lesson is about starting a new relationship on the right foot and finding partners via marketplaces, search, social media, and more. You will also learn how to reach out and connect with partners for the first time, and build strong relationships with them. You will gain the confidence of leading calls, and craft mutual goals with partners while considering the publisher’s point of view when negotiating contract terms. Then discuss various creative assets that brands can use to track partners’ performance.

Start course

Who is this for?

Affiliate marketers

Who want to learn skills to help them be more effective in their roles.

Partnership leaders

Who would like to better support the teams that they manage.

Affiliate managers

Who want to stay organized and increase their efficiency.

What you'll learn?

Course overview
  • Discuss various creative assets and tracking tactics that brands can offer to partners.
  • Identify how brands can connect and engage with partners to build effective partnerships.
  • Demonstrate an understanding of various communication strategies brands use to build relationships with partners.
  • Discuss value proposition tactics that brands employ when engaging with partners.
Course details
Start course

Course curriculum

Lesson 1
Lesson 2
Creative Assets and Tracking
Lesson 3
Communication: Building Relationships
Lesson 4
Incentivizing Performance
Lesson 5
Weekly Content Submissions
Lesson 6