Free course

Industry: Contract & Pay

Welcome to the Partnerships Experience Academy! This is the second stage of the Partnerships Life Cycle learning path. By this stage, partnership managers would have made many connections with potential partners keen to join their program after a successful Discover & Recruit stage. Here, we’ll focus on defining the partnership’s structure through a formal contract and payment terms. Different partnerships produce different levels of value, which means unique contracts are needed for each one.

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Who is this for?

Affiliate marketers

Who want to learn skills to help them be more effective in their roles.

Partnership leaders

Who would like to better support the teams that they manage.

Affiliate managers

Who want to stay organized and increase their efficiency.


What you'll learn?

Course overview
  • Align affiliate and partnership programs that can support important company goals.
  • Assess competitors in an industry to identify where the program is positioned.
  • Determine affiliate key performance indicators (KPIs).
  • Create competitive baseline commission rates.
  • Determine what marketing policies should be included in contracts with partners.
  • Prepare a marketplace presence to easily partner with publishers.
  • Negotiate contract terms.
  • Assign contracts and groups.
  • Establish the finance and payment settings.
Course details
12
Lessons
8
Videos
40
Min
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Course curriculum

Lesson 1
Introduction
Lesson 2
Why It Matters
Lesson 3
Aligning Affiliate and Company Goals
Lesson 4
Assessing Competitors
Lesson 5
Finalizing Affiliate KPIs
Lesson 6
Creating Baseline Commission Rates
Instructor
Lesson 7
Developing Marketing Policies
Instructor
Lesson 8
Contract Term Negotiation
Instructor
Lesson 9
Assigning Contracts and Groups
Instructor
Lesson 10
Preparing Marketplace Presence
Instructor
Lesson 11
Confirming Finance Timeline
Instructor
Lesson 12
Recap
Instructor