Free course

Affiliate Marketing Goals, Competitive Assessment, and Commission Rates

Even today, many companies don’t understand the value of partnerships. They haven’t yet learned how affiliate marketing and other partnerships can support high-level goals, often at a much lower cost per acquired customer than other digital channels. This course will teach you all about aligning affiliate marketing goals with your company objectives. You’ll learn how to assess your competitors’ affiliate marketing programs and how to finalize your KPIs and baseline commission rates. This course is part of the Getting Started with Affiliate Marketing and Partnerships certification course, which you can complete for Certification in Affiliate Marketing and Partnerships.

Who is this for?

Affiliate marketers

Who are new to the industry and want to develop skills in this field.


Who would like to learn more about one of the most cost-effective digital marketing channels available.


Who want to reevaluate the alignment of their company’s goals with the goals of the affiliate marketing and partnerships channel.

What you'll learn?

Course overview
  • Align affiliate marketing goals with company goals.
  • Understand the different acquisition channels and payment methods.
  • Review key affiliate marketing terminology.
  • Assess competitor affiliate programs.
  • Understand what to look for when assessing competitors.
  • Complete a competitor analysis of their affiliate programs.
  • Finalize affiliate KPIs.
  • Set a baseline commission rate.
Course details
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Course curriculum

Lesson 1
Aligning Affiliate Marketing Goals & Company Goals
Jamie Birch
CEO at JEBCommerce
Lesson description

Developing a strategic plan for your affiliate program should include aligning your program goals with company goals in order to see success. Learn how in this lesson. You’ll also gain access to PXA’s company goal worksheet.

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Lesson 2
Assessing Competitive Affiliate Marketing Programs
Jamie Birch
CEO at JEBCommerce
Lesson description

Keeping your competitors in mind will ensure you put together an affiliate and partnerships program strategy that will see a strong launch. Or, if you already have a program, a competitive analysis will help you pivot your strategy to take more market share from those competitors. Learn how to complete a critical competitive analysis to understand where you may offer features, services, or terms that will support your program.

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Lesson 3
Finalizing Affiliate KPIs and Baseline Commission Rates
Jamie Birch
CEO at JEBCommerce
Lesson description

Great digital advertisements have a well-thought-out campaign behind them. In this lesson, you'll learn how to strategize and plan your paid media campaigns by identifying your target audience, setting your goals and objectives, and more.

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