Get Great Results Managing Your Cyber Monday Promotions on Impact Radius
Cyber Monday is the most heavily discounted day of online shopping all year. In 2014, eCommerce retail revenue for November and December was about 20% of total annual revenue, with the Apparel/Accessories and Computer/Electronics segments being the most holiday-sensitive.* The stakes are huge, and if you’re savvy, you can capitalize big-time on these opportunities.
Read on for our top Cyber Monday tips for getting great results when using Impact Radius!
If you’re a merchant with many promo codes, don’t spend hours creating each individually. Bulk upload via CSV, Excel or API to get it done in minutes. Include the creative and attach it to a new or existing deal.
Within Impact Radius, you’re able to set start and end dates for your ads. If you’d like media partners to see those ads before they go live, turn on “Display Future Ads in Ad Settings”. This is especially helpful when the promotion has a very limited window, such as Cyber Monday, so partners can be prepared and maximize exposure.
You also should mark your ads with labels, like “Black Friday”, “Cyber Weekend”, “Cyber Monday”, “stocking stuffers”, “last minute shoppers”, “sale items” and specific product categories. Then you and your partners can filter by a specific label, and quickly pull up only those ads. You can set multiple labels for an ad, but keep in mind that labels are seen by your partners.
Make sure to attach a deal to any ad with an offer, so that any media partners subscribed to your daily promo feed will see your latest deals. You can use the email feature on Impact Radius to send out notifications of your ads to all active partners. You can select multiple ads in your listing, then click the envelope icon to send them to one partner, multiple or groups. Try choosing one of your labels, and send all those ads in a themed email.
During this high season you also want to be preparing for a great kickoff to the new year. See Sarah Bundy’s guest blog with tips on how to set yourself up for continued success, after the holidays.
* Source: RJMetrics 2015 Ecommerce Holiday Trends Report
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