For many affiliate marketing is synonymous with coupon sites and deal publishers, but these days affiliate marketing is evolving to encompass new players and a wider range of partnerships and capabilities. Technology is enabling direct relationships with influencers who aren’t your typical affiliate.
Wednesday, May 25 at 11am PDT
The world’s top brands are beginning to leverage the affiliate channel to manage mid-size business development opportunities, and consolidate referral programs and PR initiatives. When managed properly, affiliate programs are an effective tool for measuring all of these types of relationships, as well as growing your performance-based partnerships.
Robert Glazer, founder and managing director, Acceleration Partners, and Todd Crawford, Co-Founder and VP, Strategic Initiatives, Impact Radius, will dive in to explain how the demand for measurement, new platforms, and pricing models are driving the adoption of these strategies and show how brands are managing these new partnership opportunities as part of their affiliate channel.
Date: Wednesday, May 25th
Time: 11:00 am PDT/2:00 pm EDT
Length: 1 hour
Tune into This Webinar and Learn:
- Why marketers are using the affiliate channel to grow partnerships and measure performance.
- How to successfully manage business development partnerships, influencers, and bloggers through an affiliate program.
- The approaches top brands are taking to manage partners through the affiliate channel.