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For the first time, Impact conducted a year-over-year benchmark analysis of our client’s performance during the Cyber Week shopping frenzy. The phenomenal results suggest that Impact clients, including many of the top internet retailers, are ahead of the game.

Cyber week is the new Black Friday

The heavy sales window around the U.S. Thanksgiving holiday has been expanding for years. So our analysis looked at partner-driven sales from the Wednesday before Thanksgiving until midnight on Cyber Monday for retail marketers who are using our partner automation platform to manage partner lifecycle activities. 

During that window, partnerships drove an astounding $1.41B in global revenue for retailers on our platform, with growth across all KPIs vs. 2018.

When we compare 2019 data to 2018 for the same group of retailers, the results support not only industry predictions that this would be a big year for pre-holiday revenue, but also that Impact clients are seeing higher-than-average revenue growth. 

Benchmarks show above-average YOY growth for Impact clients

Year-over-year, retailers automating their partnerships with Impact saw:

  • +41% revenue growth (vs. industry-wide YOY Cyber Week growth estimated at 21%)
  • +20.1% AOV growth (vs. 10% industry-wide)
  • $114 AOV
  • +18% growth in transaction volume

Interestingly, different behaviors peaked on different days during the shopping period. For our clients, YOY AOV gains were highest on Saturday, while the biggest gains in transaction volume and revenue occurred on Sunday. In addition, while AOV on Black Friday was higher than on Cyber Monday in both years, it grew more on Cyber Monday. 

In absolute terms, the biggest day for retailers managing their partnerships with Impact was Black Friday (vs. Cyber Monday in 2018).

Keep growing in 2020

As the pioneer in partnership automation, Impact provides a significant growth advantage to enterprises by automating the full partnership lifecycle, from discovery and recruitment to protection and monitoring. We can’t wait to see what 2020 holds for our clients as they expand their partnership programs, further diversify their partnerships, and explore new opportunities in the partnership economy.

To put the power of partnership automation behind your revenue growth in the coming year, reach out to an Impact growth technologist now at grow@impact.com

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