Memorial Day may be the beginning of some long, lazy summer weekends filled with barbecues, swimming and just relaxing, but if you are looking to scale your partnership program, this season doesn’t need to slow you down. Instead, since co-workers on vacation might mean less meetings and fewer deadlines, you just might find time to tackle some of the tasks you normally don’t have room for in your busy day. Here’s how you can put the pedal to the metal even while you take some time to sit back and enjoy some summer fun:
1. Plan ahead
For those in retail and other seasonally-focused industries, back-to-school and holiday time is just around the corner. This is a great time to plan ahead and get essential tasks out of the way before crunch time. Is there content that needs to be created to share with your partners? Are there budgets to be examined before the fourth quarter rolls around? Are you building a product launch plan for the fall? Summer is the perfect opportunity to do that kind of advance planning and set yourself up for partnership success.
2. Dig into KPIs and metrics
You might not think of the dog days of summer as prime time for digging deeply into data. But the fact is, certain reports can help establish new customer value from certain publishers or assist in determining incrementality. When things slow down in the office, it’s a good idea to spend time analyzing your partners: You can identify the ones that are driving solo revenue; look into whether any of them could benefit from a last-click model; or identify which customer segments particular publishers have the most success with. By focusing on your highest-priority KPIs and metrics, you can be certain you are making the best partnership decisions possible.
3. Set up automation
Leveraging partnerships can be game-changing when it comes to growth. Getting the necessary scale to handle growth, however, requires an automation platform that helps find and recruit partners, scales programs globally, streamlines workflow, identifies fraudulent activity and manages the entire partner lifecycle. Once automation is in place, you can go on a beach vacation and relax for a second! But an effective automation strategy isn’t thrown together overnight, so the more summer hours you invest now, the more you can cruise through the super-busy holiday season at an easier pace.
4. Prioritize partner outreach and recruitment
Picking the right team of partners is a must for partnership program success. That takes time and energy, day in and day out. Use some summer hours to ramp up your partner outreach and recruitment on a regular schedule, making sure you get to the best of the best prior to the holidays. The right partner solution can help you do this across the board, from discovering who drives traffic to your competitors; who talks about relevant topics on social media; who creates great content and what micro-influencers are a good match.
5. Do some summer reading and podcast listening
There are plenty of great books and podcasts that can help elevate yourself and your brand this summer. Here’s a list we’ve put together:
- Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs – John Doerr and Larry page
- Big Potential – Shawn Achor
- Performance Partnerships: The Checkered Past, Changing Present and Exciting Future of Affiliate Marketing – Robert Glazer
- Dare to Lead: Brave Work. Tough Conversations. Whole Hearts – Brene Brown
- Dream Teams: Working Together Without Falling Apart – Shane Snow
- Icarus Deception – Seth Godin
- Originals: How Non-Conformists Move the World – Adam Grant
- Permission Marketing: Turning Strangers into Friends and Friends into Customer – Seth Godin
- Crushing It!: How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too – Gary Vaynerchuk
- Principles: Life and Work – Ray Dalio
- What Great Sales People Do: he Science of Selling Through Emotional Connection and the Power of Story – Michael T. Bosworth and Ben Zoldan
- Work Life – Adam Grant
- Leading into the Unknown – SY Partners
- Happier with Gretchen Rubin
- Electronic Propaganda Society – Matthew Sweezey