FREE CERTIFICATION LEARNING PATH
Getting Started with Influencer Partnerships – Certification Path
Discover the power of Influencer Marketing! Unlock its secrets and learn how to leverage it for your brand. Enroll now for a game-changing dive into the world of influencer partnerships!
Who is this for?
Affiliate marketers
Who want to expand their portfolio of partnerships to include influencer partnerships.
Influencer marketers
Who want to understand how the influencer landscape is changing.
Partnership marketing leaders
Who need hands-on tactics to recruit and track influencer partnerships.
Account managers
Who need help with influencer marketing industry best practices, worksheets, templates, and tracking documents to successfully manage their program.
What you'll learn
Dive into the world of Influencer Marketing! This certification path is your guide to mastering the art of leveraging trusted influencers for brand success. Explore the strategies to enhance your marketing approach, from building brand awareness to driving conversions.
Unlock practical insights, actionable plans, and best practices to initiate your journey in effectively managing impactful influencer marketing and partnerships programs aligned with your company goals. Elevate your skills and propel your brand to new heights!
By the end of this certification path, you will be able to:
- Define what and who influencers are.
- Strategically plan and manage influencer partnerships.
- Track influencer partnerships.
- Identify the right influencer niche categories for partnerships.
- Identify different types of influencer content that will best suit campaign goals.
- Measure and report on influencer program performance.
Course curriculum
Course description
In this course, you’ll come to understand the bare bones of influencer partnerships and their pros and cons, as well as grouping factors and tiers—like megawatt, macro, mid-tier, micro, and nano—and the relationship between different types of influencers and company goals. Plus, you’ll be introduced to influencers’ impact on key metrics through the shopping funnel.
Get Certified
Course description
Influencer partnerships come in myriad forms, and it’s important to keep up with their evolution. Getting a grip on each partnership type will help you to create influencer campaigns that best support your channel and company goals. This course builds on what you’ve learnt about influencer partnerships so far, getting a little more specific about influencer tiers, where they are most appropriately used, as well as influencer niches and content formats, like Instagram stories and TikTok posts.
Get Certified
Course description
Influencer campaigns can help support many of your channel and company goals. Having clear goals ahead of launching a campaign means you can plan an influencer campaign that best aligns with your KPIs. And once you’re all set with that, you’ll want to make doubly-sure that your influencer campaign fits within your budget. You’ll learn all about it in this course.
Get Certified
Course description
This course will walk you through the end-to-end cycle of campaign execution and all the nuts and bolts of a successful campaign. You’ll first learn about the initial steps in the cycle: casting and recruiting influencers who jibe with company goals, and negotiating talent rates. After that, you’ll explore options for product fulfillment and how to make sure your influencers’ content is making use of the appropriate tags and articulating disclosures.
Get Certified
Course description
Just like any other marketing campaign, you’ll want to understand the reporting and performance of your influencer partnerships so you know whether or not you should invest again! In this course, you’ll learn how to leverage technology to measure and report on the goals and KPIs you set before your campaign launched.
Get CertifiedIn this 50-minute assessment, you'll apply what you learned about creating and maintaining partnerships with influencers. If you pass, you'll receive a certificate which you can share on LinkedIn to impress your network.
Get Certified