Impact

Impact

XOOM Energy Taps Impact Radius To Launch Affiliate Marketing Program

XOOM Energy, LLC, a Huntersville, N.C.-based energy retailer has launched an affiliate marketing program and tapped Impact Radius’ Partner Manager to track, monitor, nurture, and compensate partners at all points along the sales funnel. The affiliate marketing program is designed to attract influencers and niche websites to promote energy offers to their audiences.

XOOM’s entry into the affiliate, or rapidly evolving partner marketing space, represents a compelling use case for how an energy company can use IR’s platform to manage its partnerships. “With many new industry verticals starting up performance marketing programs, there is a need for solid technology that is flexible enough to fit their specific needs. That’s where we come in,” said Brad Clendenen, Sr. Technical Product Manager, Impact Radius.

XOOM, through its family of companies, supplies natural gas, electricity, and renewable energy in deregulated energy markets throughout the U.S. and Canada. 

In a press release, Chris Phillips, Chief Operating Officer, XOOM Energy, stated: “We want the XOOM Energy Affiliate Program to be beneficial to both parties. We’re excited for our affiliate program members to capitalize on their site traffic and followers while also educating our customers on the benefits of having a choice in their energy provider.” XOOM said its Energy Affiliate Program aims to make it easy for influencers to successfully market XOOM Energy to their audiences by giving them the resources they need, including content, text links, banner ads, and monthly newsletters.

Marketers interested in signing up can visit https://xoomenergy.com/affiliate and find information on the program. Each affiliate program member has the opportunity to earn a commission for referring customers to XOOM Energy.

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