Lenovo Migrates Global Affiliate Programs onto Single SaaS Platform to Fuel Growth
Impact Radius Delivers Omnichannel Data-Driven Insights
April 8, 2016 — Santa Barbara, California – Lenovo, the worldwide computer leader, has partnered with Impact Radius, a pioneer in digital marketing and affiliate solutions, to grow their global affiliate channel and optimize their marketing initiatives. The global computer leader identified affiliate as a key strategic opportunity to drive company growth and profitability. One platform with comprehensive, omnichannel tracking and analytics providing a single source of the truth sets the stage for Lenovo to expand valuable partnerships as well as link insights to action.
“The flexible and easy-to-use tracking, attribution, and affiliate management tools are clear indicators that Impact Radius shares our enthusiasm for leading-edge technology,” said Priest Willis, Global Affiliate Marketing Manager at Lenovo. “The platform gives us data we’ve never had before, providing a view into our global campaigns across devices and across channels. We saw immediate savings on network and agency fees and have found our offers being supported on sites within a day, not weeks.”
After a smooth, rapid migration from three networks across 21 countries and territories to Impact Radius in time for the Q4 holiday season, Lenovo has already seen quantifiable results. Direct publisher relationships have revealed new opportunities for growth and real-time analytics have allowed for quick, efficient adjustments that are driving their biggest quarter yet. Lenovo is using the data to test and optimize their affiliate program as well as re-evaluate their omnichannel spend. The migration has put Lenovo on course to double their annual growth and increase the affiliate channel to 15 percent of revenue.
“Our clients use Impact Radius to gain omnichannel insights and broaden the scope of their collaboration with publishers wherever they are in the world,” said Per Pettersen, CEO and Co-founder of Impact Radius. “We are excited to work with Lenovo, an innovator whose commitment to performance and pioneering new ideas mirrors our own.”
Lenovo (HKSE: 992) (ADR: LNVGY) is a $46 billion global Fortune 500 company and a leader in providing innovative consumer, commercial and enterprise technology. Our portfolio of high-quality, secure products and services covers PCs (including the legendary Think and multimode YOGA brands), workstations, servers, storage, smart TVs and a family of mobile products like smartphones (including the Moto brand), tablets and apps. Join us on LinkedIn, follow us on Facebook or Twitter (@Lenovo), or visit us at http://www.lenovo.com.
About Impact Radius
Impact Radius enables digital brands and agencies to maximize the return on ad spend across digital, mobile and offline channels. The company’s SaaS marketing technology enables marketers to have a singular trusted analytics view into all marketing efforts by collecting granular consumer journey data and marketing costs. Through the automation of critical marketing workflows and real-time delivery of visual reporting insights, the platform drives revenue for global companies such as Cabela’s, Deckers, Shutterstock, Tommy Hilfiger and Wayfair. Learn more at www.ImpactRadius.com.