Impact Radius Taps Tijs van Santen as Vice President of Revenue
Former Head of Global Sales at Forrester Research Joins Digital Marketing Technology Leader
Santa Barbara, CA—March 17, 2014— Impact Radius, the marketing technology company, announced today that Tijs van Santen has joined the company as Vice President of Revenue. Tijs brings more than a decade of international sales leadership experience and a deep understanding of the SaaS (Software as a Service) business model to Impact Radius, a SaaS provider to leading brands such as Citrix and American Airlines. In his new role at Impact Radius®, Tijs will be responsible for creating and implementing overall sales and account management operations and strategies designed to help the company continue its rapid growth within domestic and global markets.
One of Tijs’ primary initiatives will be to further develop its people, tools and systems to enable Impact Radius’ sales and account management organizations to meet their short and long-term growth objectives. Additionally, he will be responsible for sales enablement, sales forecasting and optimizing the customer and partner sales experience. “Impact Radius is disrupting the marketing landscape in a highly positive manner by enabling unprecedented Return on Ad Spend for leading brands. Having true insight into how media is performing across the scattered landscape of digital and offline channels allows advertisers to exercise a new dimension of control over their marketing programs. By providing such insight, Impact Radius is having a transformational impact on contemporary multi-channel marketing. I am committed to helping the company expand this influence for the benefit of our clients, partners, investors and team members.”
Impact Radius Founder and CEO, Per Pettersen, observed: “Tijs’ extensive experience in SaaS & subscription sales to leading global companies made him a natural fit for this position. His understanding of creating, communicating and executing forward-looking programs for revenue generation and sales effectiveness will help Impact Radius scale its sales programs in the coming years.”
Tijs joins Impact Radius from Forrester Research, where he served as VP Global Sales and earlier as Director of Sales for Europe and India. At Forrester, he successfully designed, built and led a new global sales organization across the US, Europe and Asia that was responsible for the company’s largest and most strategic enterprise accounts. Additionally, Tijs helped define and implement Forrester’s APAC strategy that led to acquisition of Springboard Research in May 2011. He then led the commercial integration of Springboard, while guiding a team of 45 FTEs to produce historically high revenue and margin growth across the portfolio. Tijs said: “I’m excited about the opportunity to work with an executive team that has a history of successfully transforming an entire industry, as they did when Commission Junction reinvented affiliate marketing in the late 1990’s. Impact Radius is in a similar position today as the indisputable change-agent in digital marketing technology. I look forward to play an instrumental role in driving this latest transformation.”
Impact Radius helps marketing leaders maximize return on ad spend. Its platform provides advertisers with unprecedented insight into media performance across all digital, mobile and select offline channels, while providing a new dimension of control over affiliate marketing programs.
The company’s SaaS tracking technology, tag management, affiliate management and big data marketing analytics unlock immediate financial returns, while securing a competitive edge for the future. That’s why brands like Citrix, UGG, Tommy Hilfiger, American Airlines, Prosper and Wayfair choose to work with Impact Radius.