Impact Radius Extends Performance Marketing Leadership
International Expansion, Investment in Groundbreaking Technology Drive Highest Revenue and Sales Transactions in Company History
Santa Barbara, CA, (September 16, 2014) – Impact Radius, Inc., a global leader in cross channel marketing attribution, today announced second quarter revenue reflected 120% revenue growth over the previous year as a result of the company’s investment in its unified marketing platform, global expansion, strong advertiser and brand relationships and key additions to the team. Select new clients and upsells over the past year include Advance Auto Parts, Allen Edmonds, American Eagle Outfitters, Cabela’s, Cost Plus World Market, Shutterstock and Wayfair.
“With monthly product sales transactions over $1B running through our platform, it’s clear that marketers have been hungry for the kind of multi-channel performance data and flexible integration Impact Radius provides,” said the company’s chief executive officer, Per Pettersen. “We’ll continue to focus our energies on the most meaningful avenues for growth for our customers as well as ourselves. The performance-based marketing industry that many of us helped to create is expected to be $4.5 billion by 2016 and we are perfectly positioned to lead it.”
Performance marketing was once limited by impenetrable data managed by an intermediary with discretionary power to share or filter affiliate information. Impact Radius chose to disrupt the marketplace with innovative technology built to empower marketers to optimize Return on Ad Spend (ROAS). That vision is resonating throughout the industry as more businesses turn to Impact Radius for unprecedented data transparency and insight – without the inherent biases and conflicts of interest within the traditional affiliate network providers.
“The Impact Radius platform has provided the custom reporting and big data that we needed to optimize our ad spend as well as identify and invest in our growth opportunities here at Cabela’s,” said Stephanie Laughon, affiliate program manager at Cabela’s.
Impact Radius spent the last two years enhancing and expanding its international presence adding local currency support in 55 countries throughout Europe, South Africa and Asia/Pacific. The company also opened an office in London. This expansion includes automated monetary conversion between country-specific currencies and a full range of flexible payment options including PayPal and bank-to-bank transactions. Impact Radius’ global market penetration has resulted in more than doubling staff in marketing, sales and engineering – a growth rate the company anticipates continuing worldwide over the next six to twelve months.
The company also made strategic technology investments to provide the industry’s most transparent, comprehensive and unbiased data set for its customers and partners. The agile development and the simplicity of deployment that a SaaS technology provides led to a doubling of media partners on the platform as well as a 400% annual increase in payouts to these partners.
Through Impact Radius, marketers have access to accurate data and direct relationships with media partners so they can increase the value of their performance programs. The comprehensive tracking, reporting and conversion crediting suite delivers compelling insight for marketing teams, providing key performance indicators that enable intelligent data-driven decision-making. As a result, the amount of monthly product sales transacted through the Impact Radius platform are at an all-time high.
About Impact Radius
Impact Radius enables digital brands and agencies to maximize the return of ad spend across digital, mobile and offline channels. The company’s SaaS marketing technology enables marketers to have a singular trusted analytics view into all marketing efforts by collecting granular consumer journey data and marketing costs. Through the automation of critical marketing workflows and real-time delivery of visual reporting insights, the platform drives revenue for global companies such as American Airlines, Cabela’s, Deckers, Shutterstock, Tommy Hilfiger and Wayfair. Learn more at www.ImpactRadius.com.