Impact Radius Continues Building Performance Marketing Momentum by Expanding Its Leadership in Financial Services, Retail and Travel Markets
SANTA BARBARA, CA (Dec 9, 2014) – Impact Radius, Inc., a global leader in cross channel marketing attribution, today announced it is reinforcing its commitment to the financial services, retail, and travel industries by opening an office on Madison Avenue in New York City, NY. This will enable the company to meet growing customer demand and better service long-standing customers on the East Coast. This news follows on the heels of the company recently opening an office in London. To meet its increasing international customer demand, Impact Radius spent the last two years enhancing and expanding its international presence adding local currency support in 87 countries.
“The East Coast is a hot bed for the financial services, retail and travel markets,” said the company’s chief executive officer, Per Pettersen. “All the major brands are in New York City so it makes sense for us to open an office there.” Pettersen added, “The performance marketing industry is continually expanding. Last quarter, we set a company record with the largest revenue growth we’ve ever seen in one quarter. We are on track to surpass that record in the 4th quarter as we continue to see growth that proves marketers need the multi-channel performance data and flexible integration we provide.”
With monthly product sales transactions over $1B running through its platform, Impact Radius offers marketers accurate, transparent and flexible data and insights into their online and offline marketing initiatives. Their full-featured, modular SaaS technology gives marketers the ability to hone in on the consumer interactions that are important to their organizations and make informed decisions on how to improve return on ad spend.
Legacy networks are costly and opaque with outdated technology. And since 5% of affiliates drive 95% of the channel revenues, there is a great need for Impact Radius to offer a solution that fully automates affiliate and strategic partner programs. This enables customers to slash transaction fees and boost ROI while enhancing scalability, analytics insights and control.
Jacob Waldner, affiliate program manager at Adorama Inc., the world’s only full-service destination for photo and electronics based in NYC, noted, “Impact Radius has offered us the opportunity to work with our partners in a direct way, much like an in-house solution would. At the same time the whole team is available for support and very helpful. So we get all the benefits of an established network and all the freedom that comes with managing partner relationships directly. It’s been perfect and we’re happy to see that Impact Radius is growing bigger and better.”
About Impact Radius
Impact Radius enables digital brands and agencies to maximize the return of ad spend across digital, mobile and offline channels. The company’s SaaS marketing technology enables marketers to have a singular trusted analytics view into all marketing efforts by collecting granular consumer journey data and marketing costs. Through the automation of critical marketing workflows and real-time delivery of visual reporting insights, the platform drives revenue for global companies such as American Airlines, Cabela’s, Deckers, Shutterstock, Tommy Hilfiger and Wayfair. To learn more about Impact Radius or request a free demo, visit www.impactradius.com or call 805-324-6021.