Impact Radius Announces Key Executive Promotion, Names Tijs van Santen Chief Revenue Officer
August 18, 2015 — Santa Barbara, Calif. – Impact Radius, the leading digital marketing platform, announced in early August that Tijs van Santen has been promoted to Chief Revenue Officer. Nearly 18 months ago, Mr. van Santen came to Impact Radius with more than a decade of international sales leadership. He applied his experience building and scaling high performing global commercial organizations to Impact Radius, delivering over 300% revenue growth to date with further acceleration expected in the quarters ahead.
Mr. van Santen created a pathway to grow the company’s account management, partner relations and sales operations as well as implemented commercial strategies designed to help continue the rapid expansion within domestic and global markets. “Leading advertisers, publishers and agencies have recognized the strategic advantages the Impact Radius Platform brings to their organizations. Access to comprehensive, unbiased omnichannel data combined with an unparalleled reporting and electronic contracting infrastructure has yielded incredible results for our clients. We are committed to the success of our customers and partners and remain bullish on the future prospects.”
Under Mr. van Santen’s leadership the company opened new and fast growing New York and London offices. Both offices are experiencing exponential growth, creating new jobs and expanding the company’s global footprint.
“Impact Radius has become the digital marketing technology platform of choice for global advertisers,” states Per Pettersen, Impact Radius Founder and CEO. “Tijs’ leadership has solidified our position as a trusted resource for big brand advertisers looking to scale their cross-channel marketing programs, measure performance, and make data-driven media investments,” concludes Pettersen.
About Impact Radius
Impact Radius’ digital marketing platform enables significant improvement in the return on global advertising spend for brands and agencies. The company provides a fully-integrated suite of products for media attribution, performance marketing, tag management and mobile analytics. Impact Radius provides a singular view into the consumer journey, tracks cross-channel marketing efforts, and delivers Big Data insights that drive revenue growth. Impact Radius serves companies around the globe including Cabela’s, Deckers, Shutterstock, and Tommy Hilfiger. Learn more atwww.impactradius.com.