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Performance Marketing Insights: Europe, the industry’s leading conference, is under a week away and it’s time to start planning your agenda. The two-day conference takes place in Amsterdam and attracts over 1,000 global attendees and 80 speakers. With its focus on creating and converting audiences through performance marketing channels, there is a lot to look forward to including quite a few stand-out sessions.

One of these sessions will be held by Tijs van Santen, Chief Revenue Officer at Impact Radius. Tijs will be hosting a session full of discussion and debate on day one of the conference. The session titled, Building an Attribution Model: Starting Blocks, is critical for any digital marketer looking to drive desired buyer actions and identify the touchpoints crucial to doing so.

The open-ended discussion will cover the building blocks that need to be in place for an attribution model to form and succeed. For a sneak peek into the content of this session, check out this interview with Tijs featured in PerformanceIn.

Looking for more can’t miss sessions? We recommend:

For your convenience, here is a link to the full agenda. If you have questions about building an attribution model or extracting insights from your data connect with us at stand 36!

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