As brand trust crumbles, the influencers rise – A marketing channel “growing up”

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In this talk (Mike Head, Chief Revenue Officer, impact.com) and Jeanette Okwu (Managing Director DACH, Scale Digital) will discuss all things partnerships and the creator economy –  why partnerships are working, how to navigate the transition from a top-of-funnel to a full-funnel approach, how to align value with compensation and what is the state of the industry in the US. Join us to learn about the latest developments and get first-hand tips on how to get ahead of the curve – or stay the course in the vast universe of partnerships.

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