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What’s more, while mobile was certainly on the tip of many tongues, it turned out attribution was the topic we ended up discussing the most. Maybe that’s because we officially launched our Media Manager product and it was great to show off our universal dashboard with unparalleled insight into advertising spend and the customer conversion path from the show floor. Most of the industry insiders we spoke with told us this tool will help them with the attribution puzzle.

Impact Radius plans to help make it easier than ever to put the pieces together in the coming months, so stay tuned for more announcements to come. In the meantime, download our whitepaper on Marketing Attribution in the New World, schedule a demo, or post your questions below.

Next stop, IRCE in Chicago and Performance Marketing Insights Europe! Let us know if you’ll be there too.

And, if you’re wondering, the virtual reality demo at ad tech was just as cool as we thought it would be.

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