Good News From Forensiq—MRC Confers Accreditation for SIVT Detection and Filtration and Viewability Measurement
From inception, Forensiq by Impact’s mission has been to protect digital marketers against fraud across every part of the marketing funnel—and now the Media Rating Council (MRC), the world’s pre-eminent auditing organization, has validated our mission’s success even further. Forensiq is now MRC-accredited for sophisticated invalid traffic (SIVT) detection for in-app display and video-served impressions and for desktop and mobile web viewability measurement.
How does Forensiq do what we do? Through sophisticated machine learning and advanced bot fingerprinting, Forensiq partners with agencies, brands and enterprises to identify and block evolving forms of IVT, including fraudulent traffic. Tapping into protection that extends from desktop, mobile web and in-app environments, Forensiq’s powerful tools protect our partners’ digital spend across devices, while ensuring integrity of the domain and app placement.
Why did the MRC recognize us? “Forensiq is among a small handful of companies to date that have received MRC accreditation for its SIVT detection for in-app display and video served impressions functionality, which demonstrates its role as an industry leader in the multi-platform evolution of ad solutions to screen for invalid traffic.” said George W. Ivie, Executive Director and CEO, MRC. “We applaud Forensiq for meeting the rigorous requirements necessary to receive MRC accreditation across these three key environments for digital advertising,”
What does MRC accreditation mean for these three key environments? These accreditations underscore Forensiq’s success in ensuring ad verification and digital campaign measurement for your campaigns. Here is exactly how these new accreditations help you:
- SIVT provisions of MRC’s invalid traffic detection and filtration guidelines (desktop, mobile web and in-app) compliance: This accreditation recognizes Forensiq’s uniquely capable mobile fraud protection and our ability to detect invalid traffic using sophisticated technology to monitor, measure and protect from invalid activity.
- Display and video served impressions (desktop, mobile web and in-app): The MRC accreditation affirms Forensiq’s ability to deliver reliable brand analytics across multiple formats.
- Display and video viewability (desktop and mobile web): This accreditation showcases Forensiq’s ability to ensure ads have an opportunity to be seen through accurate measurement of both served and viewable impressions.
“As we empower companies to build and grow their business across screens around the globe, accurate traffic verification is imperative to reaching valuable video ad viewers at scale,” said Scott Alexander, COO, LKQD. “Forensiq’s traffic detection technology enables us to monitor and detect invalid traffic in real-time, allowing us to provide higher quality impressions for our partners.”
Our MRC accreditation is the latest in a long line of accolades for Forensiq’s efficacy, having previously won the LeadsCouncil LEADER Award for Best-In-Class Fraud Detection and the LeadsCouncil LEADER Award for Innovation. Forensiq also earned The Trustworthy Accountability Group’s (TAG) Certified Against Piracy and Certified Against Fraud seals.
Fraud remains an ongoing threat in today’s evolving marketing landscape, with mobile and in-app SIVT posing an especially costly risk to media buyers. As a vendor on the forefront of mobile fraud protection for the past three years, Forensiq is proud to gain accreditation from the MRC. We’re thrilled to not only be recognized for our uniquely capable mobile expertise, but also for our reliable technology that’s protecting the industry from fraud across every part of the marketing funnel.
Contact your account rep or a Forensiq specialist today to make sure your digital spend is protected by an industry leader.
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